Product management involves guiding a product through its entire lifecycle while balancing stakeholder needs and delivering value to end-users.
User-centric design (UCD) places the user at the heart of the product design process, ensuring the product is intuitive and relevant to user needs.
Products built with a user-centric approach are more likely to meet market needs, foster trust and loyalty, and stand out in crowded markets.
To prioritize user-centric design, product managers should conduct research, empower cross-functional teams, measure user outcomes, and iterate continuously.