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Product Management Case Study: AfriBite (A Web Platform for African Restaurants owners and Food…
- AfriBite is an innovative online platform designed to connect food lovers with authentic African cuisine.
- There is a growing demand for good African cuisine in the UK, but food lovers often face difficulty locating African restaurants and accessing detailed information about them.
- AfriBite aims to solve these problems by providing a dedicated platform that makes it easy for food lovers to find and engage with African restaurants, and for restaurant owners to promote their offerings.
- The global market for online food delivery services was valued at $150.7 billion in 2021 and is projected to reach $320.6 billion by 2030
- AfriBite aims to capture a significant share of this expanding market by providing a unique platform focused on authentic African cuisine, catering to both buyers and vendors seeking fresh, high-quality meals.
- AfriBite operates in the competitive UK food delivery market, where leading platforms like Just Eat, Deliveroo, Uber Eats, Foodhub, and Zomato dominate.
- Research was carried out by way of surveys to our target audience where questions were carefully curated to better understand the needs of our users.
- The AfriBite team collaborated closely with designers to prioritize a seamless user experience.
- Each step of the process underwent rigorous usability testing to ensure both vendors and customers could navigate the platform effortlessly.
- Through this project, I gained a deeper understanding of design thinking methodologies, including empathizing with users, defining problems, ideating solutions, prototyping, and testing.
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