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Product Management with Purpose: Addressing the Problems Your Customers Face

  • Teams can build a product or feature exactly to specification and still fail if customers don’t respond positively to the product.
  • Product Discovery and Validation (D&V) is crucial in understanding customer needs and validating ideas.
  • Continuous discovery allows teams to adapt to evolving customer needs through experimentation.
  • Understanding customer problems and organizational risk appetite are vital in product management.

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