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Product Roadmap Hierarchies: Why Speaking the Same Language Matters

  • Establishing a product strategy structure and defining a product roadmap hierarchyeveryone understands and buys into is critical to avoid confusion, false expectations, and slow progress.
  • Start either by establishing the structure of the product strategy or by defining the product roadmap hierarchy.
  • The strategic intent should establish the decision-making framework for roadmap development and prioritization.
  • Your product initiatives should be the “how” for achieving the strategic intent.
  • Capabilities are the “bottom brick” of the product strategy framework made up of features represented in the roadmap.
  • The company mission and vision is the foundation of the product strategy framework.
  • Do not overlook the simple act of defining the different levels of your roadmap.
  • Use the most suitable approach for your company's context and limit the unnecessary complexity of your roadmap.
  • The goal is to get everyone in your company on the same page and understand how to communicate with stakeholders and run prioritization more efficiently.
  • A consistent product roadmap hierarchy with a clearly defined strategy is the language your teams need to stay aligned, efficient, and focused.

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