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Product Spotlight: Media Planning with Community-Based Insights (Herdify)

  • Herdify takes a behavioural science-driven approach to media planning.
  • They analyze a business's first-party sales data to uncover real-world communities.
  • Herdify adapts pandemic modeling to forecast how brand messages spread through communities.
  • Their methodology focuses on understanding and mapping word-of-mouth influence.

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