<ul><li>Users often engage with products due to uncertainty or anxiety, not necessarily because they enjoy the experience.</li><li>Distinguishing between user motivations and byproducts of friction is essential to building successful products.</li><li>Focusing on user motivations rather than surface-level metrics leads to building features that truly solve problems and drive user satisfaction.</li><li>Understanding why users utilize features helps in creating products that address real needs, not just the side effects of poor user experience.</li></ul>

Product Teams: Are You Solving Real Problems or Just Optimising Byproducts?

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