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PRODUCTHEAD: Should you do custom features for paying clients?

  • Product models are more scalable and have higher investor valuations than service models, but can be difficult to implement and require a longer sales cycle.
  • If your team is biased towards custom features, refocus on discovery and problem-solving for better outcomes.
  • Accepting work for paying clients can provide additional runway but may lead to customer-driven feature priorities.
  • Building custom features for one client can impact prioritization, cause delays, and distract from the product vision.
  • Balancing between custom features and standard product development can create hidden overheads and detract from profitability.
  • Focusing on discovery and problem-solving is crucial for product companies to avoid falling into the 'agency trap'.
  • Transitioning between product and service models can pose challenges, and operating both models simultaneously may have downsides.
  • Contractual obligations to deliver custom work can influence product roadmap, affecting overall user base and profitability.
  • Introduction of product management in agencies focused on custom work can help address user needs and enhance delivery.
  • Maintaining balance between delivery and discovery is essential for sustainable product development.

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