Product success relies on the decisions, thinking, communication, and relationships of the product manager.Tech companies acknowledge the value of a product manager, leading to increased demand in the profession.Competition in product manager job applications has risen, with candidates potentially using generative AI to enhance their CVs.The ability to communicate effectively is essential for a successful product manager.Generic personal statements on CVs may suggest lack of communication skills or authenticity in candidates.To stand out in product manager applications, candidates should share personal stories and motivations.Hiring managers may need to conduct more screening interviews to assess candidates' authenticity due to generative AI.Video calls are recommended over telephone interviews for candidate screenings to observe their responses and authenticity.Product management values experience and skills over formal education, creating diverse paths for aspiring product managers.It is important for product managers to build trust by presenting authentic information rather than embellishing with AI-generated content.