Physicists are exploring the concept of reality as a vast cellular automaton or a quantum computer processing information at its fundamental level.Quantum Cellular Automata (QCA) extend these models into the quantum realm, showing complexity and memory emerge through 'Goldilocks rules.'Complex structures like 3+2i in QCA hint at how self-organization and order may arise quantumly, potentially leading to consciousness.Models like Integrated Information Theory (IIT) suggest that consciousness could emerge from balanced information processing within QCA models.