<ul data-eligibleForWebStory="true"><li>Rapido made a quick move to introduce 'Bike Parcel' by switching from 'Bike Taxi' to continue user engagement.</li><li>The change aimed at survival mode rather than developing a new feature to sustain user and rider interaction.</li><li>Despite the label switch, the core service of providing fast and cheap transportation from point A to B remained unchanged.</li><li>Implementing Bike Parcel helped in maintaining rider availability on the platform and preventing potential loss.</li><li>The strategy involved utilizing existing logistics flow without significant additional infrastructure, showcasing the pressure-driven product development.</li><li>Product development under pressure may not prioritize perfection but focus on quick decisions to buy time and sustain operations.</li></ul>

Rapido’s “Bike Parcel”: A Patch, A Hack, or Product Genius?

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