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RapidRead #1: New Players, New Game: Zomato and Swiggy Crash the Party
- Zomato and Swiggy are entering the ticketing industry, challenging BookMyShow's monopoly.
- Partnerships will be essential for success, as platforms compete for user acquisition and retention.
- Zomato has already started selling IPL tickets, showcasing their competition with BookMyShow.
- The challenge for BookMyShow will be to compete with Zomato and Swiggy in terms of user experience.
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