<ul data-eligibleForWebStory="true"><li>Buyers communicate their needs before reaching out to sales, but many teams focus on superficial engagement metrics instead of meaningful signals leading to sales</li><li>Signal triage involves categorizing signals based on customer health and value to prioritize actions effectively</li><li>Whitespace mapping helps identify opportunities for revenue growth by analyzing what products/services customers lack and what outcomes they seek</li><li>Aligning GTM teams to act on signals, tracking forward-looking metrics, and executing CLG tactics with confidence can lead to better customer growth and pipeline acceleration</li></ul>

Read the Room: Operationalizing CLG Signals That Actually Matter

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