<ul data-eligibleForWebStory="true"><li>Reddit introduced AI-powered ad tools at the Cannes Lions International Festival of Creativity to provide insights and leverage user-generated content.</li><li>Reddit Insights offers real-time insights for marketers to plan campaigns by identifying trends and testing ideas.</li><li>Conversation Summary Add-Ons allow brands to display positive user-generated comments below ads for authenticity.</li><li>Alpha tests showed a 19% higher click-through rate with these features.</li><li>Jen Wong, Reddit's COO, highlighted the platform's quick response to world events benefiting businesses.</li><li>Platforms like Reddit, Snap, and Pinterest aim to provide real-time ad tools to meet brand demands and attract SMBs.</li><li>WPP media reduced ad growth expectations due to geopolitical and economic challenges, while Reddit expects strong Q2 revenues with new ad tools post-IPO.</li><li>Reddit is developing generative AI tools like Reddit Answers to offer AI-generated summaries linked to conversations.</li></ul>

Reddit Unveils AI Ad Tools to Help Brands Access Real-Time Community Insights

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