<ul><li>Spotify is a mature, global product with 600M+ users, serving music, podcasts, and audiobooks.</li><li>Targeting the segment of casual listeners who haven't converted to Premium is a high opportunity for engagement and monetization.</li><li>One of the prioritized solutions is to enhance the social layer of Spotify to increase daily active usage and retention.</li><li>The recommendation is to introduce 'Vibe Rooms' to enable real-time listening and foster a sense of community.</li></ul>

Reimagining Spotify: Using the CIRCLES Method

Discover more