<ul><li>The uncanny valley of personalization is about information and intimacy, eroding trust when apps know things users haven't consciously shared.</li><li>Product Managers must recognize warning signs like privacy concerns in feedback, disabled personalized features, or high opt-out rates.</li><li>To stay relevant, trust and mutual benefit are crucial, based on principles like transparency, user control, clear value, context, and timing.</li><li>Testing for 'creepiness' requires a mix of qualitative and quantitative methods, tracking both positive and negative metrics for personalization strategies.</li><li>An index like 'Surprise & Delight vs. Surprise & Fright' can help gauge user experience and the impact of personalization tactics.</li><li>The future of personalization lies in using data wisely and transparently to build trust and deliver genuine value, making Product Managers the guardians of customer trust.</li></ul>

Relevant, Not Creepy: A Product Manager’s Guide to Navigating the Uncanny Valley of Personalization

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