<ul><li>Retailers are increasingly being hacked, leading to compromised consumer data and in-store disruptions.</li><li>Despite the frequency of cyber attacks, many consumers exhibit 'privacy paradox', expressing concern about data privacy but not taking sufficient protective measures.</li><li>Younger consumers, particularly Gen Z, show 'privacy fatigue', resulting in inconsistent protective behaviors even after data breaches.</li><li>There is a need for retailers to prioritize transparency, as proactive and honest communication post-data breach can help retain consumer trust and loyalty.</li></ul>

Retail Cyberattacks and the Privacy Paradox: Why Consumers Still Click ‘Buy’

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