<ul><li>Retaining customers is crucial for increasing Customer Lifetime Value (CLV) and reducing acquisition costs.</li><li>The trial phase is critical for a product to demonstrate its value and convert users into paying customers.</li><li>Setting the right pricing that aligns with perceived value plays a pivotal role in customer retention.</li><li>To ensure long-term loyalty, products should deliver on promises, personalize experiences, and introduce rewards.</li></ul>

Retention before acquisition: How best-in-class products reduce churn?

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