<ul data-eligibleForWebStory="false">In hospitality tech, the focus is usually on end guests rather than the operational users who rely on the systems daily.Product teams should consider the needs of suite admins, bartenders, and kitchen staff for a sustainable business model.Operational users are willing to pay for features that save time, reduce errors, and enhance efficiency, leading to increased revenue and trust.The integration of GenAI in hospitality tech offers automation opportunities, improves operational efficiency, and enhances decision-making.