<ul><li>The concept of 'optimization' in the extract phase of the 3X Framework is being questioned.</li><li>Mature products need periodic rebirth to stay competitive, going beyond optimization and embracing transformative change.</li><li>Periodic rebirth involves refreshing and reinventing the product without replacing it entirely.</li><li>Periodic rebirth ensures that a product thrives by staying fresh, competitive, and aligned with market demands.</li></ul>

Rethinking the Extract Phase of the 3X Framework…

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