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Medium
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Revamping Competitive Intelligence for Future-Ready SaaS Products: A Comprehensive Strategy
- Competitive intelligence (CI) in the SaaS landscape goes beyond monitoring rivals.
- A step-by-step strategy is necessary to revamp CI efforts for sustainable growth.
- Important actions include defining a CI charter, auditing tools, and using storytelling techniques.
- Encouraging employee contributions and adopting a CI maturity model are also recommended.
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