A naukri.com initiative
Medium
4w
401
Image Credit: Medium
Reviving iRobot: Build a Marketplace
- iRobot, facing financial struggles, is exploring strategic alternatives like building a marketplace around its control app.
- Challenges with demand and competition raise doubts about its long-term survival, highlighted by the CEO's resignation.
- Failed acquisition by Amazon contributed to the company's declining performance, with a sharp drop in share prices.
- Chinese companies have excelled in the robotic market, posing a threat to iRobot's dominance.
- iRobot Select, a subscription-based program, aimed to provide members with premium vacuum services and upgrades.
- Analyzed potential Life Time Value for subscribers, highlighting the revenue generation model.
- Cash flow impact of subscriber acquisition discussed, revealing the financial challenges for iRobot.
- The iRobot HOME App allows users to control Roomba and Braava robots remotely but lacks service offerings.
- Building a marketplace for home maintenance services could tap into additional revenue streams for iRobot.
- With 8.8 million connected customers in the US, iRobot could explore a potential $1 billion market opportunity through its marketplace.
Read Full Article
24 Likes
For uninterrupted reading, download the app