RICE is a prioritization framework developed by Intercom, consisting of Reach, Impact, Confidence, and Effort factors.
RICE Score is calculated as (Reach × Impact × Confidence) / Effort to quantify the value of a feature against its implementation cost.
Product managers use RICE to prioritize features efficiently based on user reach, impact, confidence, and effort required for implementation.
While RICE is a useful tool for decision-making, it should be blended with intuition, team dynamics, and business context for effective prioritization.