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RICE Fram ework 101: How Smart PMs Build What Matters First

  • RICE is a prioritization framework developed by Intercom, consisting of Reach, Impact, Confidence, and Effort factors.
  • RICE Score is calculated as (Reach × Impact × Confidence) / Effort to quantify the value of a feature against its implementation cost.
  • Product managers use RICE to prioritize features efficiently based on user reach, impact, confidence, and effort required for implementation.
  • While RICE is a useful tool for decision-making, it should be blended with intuition, team dynamics, and business context for effective prioritization.

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