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Rivian's Also Strikes Out Into The Scooter, E-Mobility Space

  • Rivian has announced the launch of Also, an electric micromobility company spun out of Rivian.
  • Also aims to release a flagship non-car product by 2026 tailored for city dwellers' transportation needs.
  • The company emphasizes creating tangible products rather than just concepts, with a focus on small EVs and micro-mobility solutions.
  • Also operates as a separate entity with close ties to Rivian, which has made a significant investment in the venture.
  • The company plans to introduce vehicles below traditional car regulations, targeting urban areas for emission-free transportation.
  • Micromobility and small EVs are gaining traction as alternatives to car ownership, particularly in dense urban environments.
  • Also's products will offer personalization features and will be built in-house, following Rivian's integrated approach.
  • The company intends to unveil its flagship product in the U.S. in fall 2026, followed by European launches.
  • Also's focus is on direct consumer sales and establishing partnerships globally to expand its market presence.
  • With increasing demand for electrification in transportation, Also sees an opportunity to offer innovative mobility solutions worldwide.

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