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Root cause analysis on Google Play Recharge Codes
- Only 5% of FamPay's Monthly Transacting Users (MTU) were purchasing Google Play Recharge Codes (GPRC)
- Problem statement: Why are only 5% MTU purchasing GPRC?
- GPRC buyers primarily redeemed them for in-app purchases in games like BGMI and Free Fire
- Spikes in purchase value and volume were positively correlated with in-game events and special offers
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