<ul data-eligibleForWebStory="true">Practical guide on 'Secure No Framework' for making tough prioritization decisions confidently.Saying 'no' is challenging but essential to avoid hidden costs and maintain focus.'Ruthless prioritization' aims for impact with fewer initiatives using a data-informed system.A framework built on pillars of Value, Effort, and Urgency aids in decision-making.Communicating 'no' as 'not now' with transparency leads to strategic, data-informed conversations.