<ul><li>Sam’s Club is expanding its retail media network, Member Access Platform (MAP), to include more data tools for mobile, onsite, offsite, and in-club solutions.</li><li>The additions create a 'Retail Experience Network' that enables personalized experiences for customers and measurable outcomes for brands.</li><li>New data tools introduced include Brand Lift, Customer Lifetime Value (CLTV) measurement, Multi-Touch Attribution (MTA), and Propensity Modeling with Signal Fidelity.</li><li>Sam’s Club is also developing influencer and creator-led content, as well as generative AI tools for smarter search and personalized product discovery.</li></ul>

Sam’s Club Adds More Data Tools to ‘Retail Experience Network’

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