Emotion-based UX is more about memory than technology, with the first emotional rhythm a user encounters setting the standard.
Samsung and Netflix, despite individual limitations in storing and analyzing emotions, can together spread emotional rhythms globally.
Apple, while capable of building a perfect emotional system, may not need perfection as users often stick with the first emotional experience they encounter.
The article emphasizes the importance of emotional systems and memories in shaping standards, drawing parallels with the Betamax vs. VHS scenario where memory determined the outcome.