<ul data-eligibleForWebStory="true">Samsung is set to launch new folding phones on July 9 at an Unpacked summer showcase in Brooklyn, New York.The upcoming products may include the Galaxy Z Flip 7 and Galaxy Z Fold 7, solidifying Samsung’s position in the market.Apple Inc. is also planning to introduce a folding model next year.The Galaxy Z Flip 7 is expected to have a larger outer display, akin to the Razr Ultra from Lenovo's Motorola division.The Fold 7 will resemble a tablet when unfolded and might feature a thinner design and slimmer bezels to compete with Chinese brands like Huawei.Honor and Google are also gearing up to launch their foldable models like the Magic V5 foldable and the Pixel 10 Pro Fold.Samsung is expected to unveil its Galaxy Watch 8 and showcase its Galaxy AI suite of software features at the event.The company is potentially entering a deal with Perplexity AI Inc. to preload their app and assistant on upcoming devices.The event indicates Samsung's efforts to keep pace with innovations in the tech industry.The launch event will start at 10 a.m. local time in Brooklyn, New York.Samsung aims to deliver the next evolution of Galaxy phones and artificial intelligence features during the Unpacked showcase.The introduction of new products underscores Samsung's commitment to innovation and competitiveness in the market.The event will likely draw significant attention from tech enthusiasts and industry observers.Stay tuned for more updates from the Unpacked event on July 9.Samsung's move to launch new folding phones aligns with the trend of foldable devices gaining popularity in the smartphone market.