Samsung Unbox and Discover event showcased the new 2025 TV lineup and audio devices.Impressions focused on experiencing the displays like a consumer in a retail store.Saw the 85-inch Neo QLED 8K TV for the first time, with outstanding brightness and vibrant colors.Glare-free technology ensured high-resolution enjoyment in various lighting conditions.Art Store, typically on the Frame model TV, now on all 2025 Samsung TVs.Explored the 65-inch Neo QLED 4K TV with Q-Series Soundbar offering impressive audio.Q-Series Soundbar features dynamic bass control and Q-Symphony for immersive sound.Active voice amplifier and wireless One Connect Box were notable features.Gamers can benefit from apps like NVIDIA's GeForce Now and Xbox Game Pass on the new TVs.Overall, the 2025 Samsung Neo QLED 8K and 4K TVs offer top-notch quality and features.