Saudi Arabian Public Investment Fund (PIF) company, New Murabba, partners with South Korean tech giant NAVER Cloud Corporation for a mixed-use urban development project in Riyadh.
The partnership aims to explore innovative technology and automation for the project, including robotics, autonomous vehicles, smart city platforms, and digital solutions for monitoring construction progress.
New Murabba is a key player in Saudi Arabia's Vision 2030 initiative, focusing on urban design innovation, investment, and collaboration with international partners like NAVER Cloud Corp.
The project, set to create over 300,000 jobs, features iconic structures like The Mukaab and includes residential units, hotels, schools, hospitals, sports venues, and will host the New Murabba stadium for the FIFA 2034 World Cup.