<ul><li>A "soft saving" trend is emerging among younger workers, prioritizing present spending over future saving.</li><li>Generation Z leads the soft saving wave, investing in causes aligned with personal views and seeking emotional connections with brands and professionals.</li><li>Personal saving rates in the US are decreasing due to the rebound from the pandemic, inflation, and changing financial priorities among younger workers.</li></ul>

Say goodbye to retirement? A 'soft saving' trend is emerging among young people

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