<ul><li>Scrum is not about doing Scrum or being agile, but about achieving meaningful goals for yourself, your team, and your organization.</li><li>In professional Scrum, the focus is on intentional progress toward meaningful outcomes, not just hitting velocity targets.</li><li>Goals in Scrum should be clear, shared, and understood by both the team and key stakeholders to avoid drifting into busywork and maintaining collaboration and motivation.</li><li>Scrum serves as a mirror for organizational clarity and focus, with the goal always being about the customer or user, not the framework itself.</li></ul>

Scrum isn’t the Goal—Your Goals are

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