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Scrum Masters, what are you measuring in 2025?
- Teams often measure the wrong metrics and what they are measuring is not worth improving, yet they are focused on it. Often these metrics end up creating a counterproductive issue for the team and it ends up doing mechanical scrum with zero focus on being effective.
- As a Scrum Master, it is important to improve the overall effectiveness of the Scrum Team. However, if the team has wrong metrics of measurement then there will be no improvement.
- One typical vanity metric is Velocity. Velocity should not be used as a productivity metric, instead it should solely be used as a forecasting metric. Other easily gamed and pointless metrics include Code Coverage >85%, Stories Planned vs Stories Completed, Sprint Pass vs Fail and a list of improvements.
- To determine the right metrics to measure, the first step is to define the outcome clearly, the outcome that needs to be measured. Then, establish metrics to measure and understand that these metrics should focus on outcomes and impact.
- Scrum Masters are advised to focus on defining clear outcomes and impacts; evidence-based management can be a good starting point to identify and define the metrics that suit your context.
- If velocity is still being measured in 2025, it should be used solely for forecasting and not as a productivity metric.
- Metrics must focus on outcomes and impact, defining clear outcomes is the first step in determining the metrics to measure.
- Metrics that properly measure the outcome should be developed and used to generate desired results.
- Metrics that teams should focus on measuring include measurable customer usage index, product cost ratio, new signups vs renewals vs unsubscribe ratio, and active time spent on newly released features/functionality.
- Establishing metrics that suit your context and focusing on them will help teams move in the right direction.
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