Many teams resist Scrum due to misconceptions or a resistance to change, but it can be powerful for product delivery when implemented correctly.Common issues with Scrum implementation include the inability to prioritize, lack of goal-setting understanding, and trust issues within the team.Scrum addresses challenges through goal-setting, emphasizing the importance of Product and Sprint Goals as a team's North Star.Goals provide focus, track progress, and align stakeholders around a common purpose, essential for effective product delivery.Start with defining the 'why' (goal) before the 'what' (backlog items) to avoid confusion and ensure alignment and efficiency.Effective goal-setting in Scrum is a collaborative process involving the whole team and stakeholders to foster ownership and accountability.Strategies like shortening timeboxes and broadening goals can help teams manage multiple objectives and stay focused and productive.Trust and focus are key elements in making Scrum work, allowing teams to feel empowered, achieve consistent results, and concentrate on their goals.Scrum is not just about processes but about people, fostering higher morale, productivity, and alignment with user needs over time.When implemented correctly, focusing on collaboration, goal-setting, and trust, Scrum can significantly benefit product delivery teams.