Marketing insights company Sensor Tower has acquired Video Game Insights (VGI), a data and market research company.
VGI brings expertise on PC and console platforms to join Sensor Tower's existing data on mobile gaming.
VGI will continue as Video Game Insights by Sensor Tower, with all employees integrated into Sensor Tower's team.
The acquisition enables cross-platform player behavior analysis and provides publishers with insights into the gaming market across mobile, PC, and console.