Generative AI can help integrate disparate business systems in a secure and cost-effective manner, enhancing productivity.Amazon Q Business enables organizations to analyze data, uncover insights, and make data-driven decisions seamlessly.A demonstration is provided on building a custom plugin with Amazon Q Business for backend integration, automating critical workflows.Amazon Cognito and AWS IAM Identity Center are utilized to safeguard the solution, ensuring data and workflow integrity.Amazon Q Business offers application environment guardrails and chat controls for an added layer of security.The solution architecture involves user queries, data search, plugin actions, authentication via Amazon Cognito, and API response.Prerequisites include an AWS account, access to services like Amazon API Gateway, Cognito, DynamoDB, Lambda, and Amazon Q Business Pro.Steps include creating an Amazon Q Business application, setting up Amazon Cognito, and creating a custom plugin for backend integration.Configuring API Gateway, Lambda, and DynamoDB resources are essential parts of the setup.Upon completion, users can chat with Amazon Q Business, ask questions, perform actions, and authenticate via Cognito before executing API calls.