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Setting the Foundation: The Problem Slide in a Seed Stage Pitch Deck

  • The Problem Slide is a crucial part of a seed stage pitch deck that is often overlooked by founders.
  • Crafting an effective Pain Point slide enables founders to tell a compelling story about the market need and urgency for their solution.
  • The slide should incorporate qualitative storytelling as well as quantitative data to highlight the problem's severity and the value of the solution.
  • Key recommendations for a standout Problem Slide include leading with the most acute pain, quantifying pain severity with metrics, benchmarking against competitive status quo, using visuals, and addressing user and decision-maker pain.

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