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Sexual wellness products' founder deliberately shares his credit card online; here's what happened next

  • Rahul Krishnan, co-founder of BoldCare, made headlines with a daring marketing stunt. He publicly shared his credit card details on X (formerly Twitter) and invited users to make transactions under ₹1,000.
  • The twist? He personally verified each transaction with OTPs, creating a viral buzz. The stunt, which resulted in hundreds of transactions before his bank intervened, was both celebrated for its creativity and criticized for its risks.
  • BoldCare, known for pushing marketing boundaries in the sexual wellness industry, has once again stirred conversation with this bold move. The incident highlights the fine line between innovative marketing and financial safety.

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