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Shape → Bet → Build. A New Way to Build Digital Products

  • Shape Up is a refreshing read that addresses common challenges in building and shipping software.
  • The shaping process involves addressing risks, identifying pitfalls, and writing a pitch for the potential bet.
  • Betting replaces backlogs, with stakeholders reviewing well-shaped pitches in a betting table meeting.
  • The building phase focuses on assigning projects, starting with a core component, dividing the project into territories, and prioritizing what matters.

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