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Shifting Travel Trends: How Protests Against Over-Tourism Are Reshaping UK Holiday Choices for 2025

  • 68% of UK adults are considering alternative European holiday destinations for 2025 to avoid areas of over-tourism.
  • The top alternative destinations on people's holiday lists for 2025 include Switzerland, Norway, Sweden, Austria, and Poland.
  • 53% of people would hesitate to visit favorite holiday hotspots due to protests against the negative impact of tourism.
  • Barcelona, Venice, Majorca/Menorca, Amsterdam, and Marbella are among the destinations people would feel hesitant to visit in 2025.

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