<ul><li>Google has introduced Pub/Sub Single Message Transforms (SMTs) to simplify data transformations within Pub/Sub itself.</li><li>Businesses are increasingly relying on streaming data for real-time insights, understanding customer trends, and making critical decisions.</li><li>Pub/Sub SMTs, starting with JavaScript User-Defined Functions (UDFs), enable simple transformations like data format conversion, filtering, and data masking.</li><li>JavaScript UDFs offer flexibility, simplified pipelines, and improved performance for streaming architectures within Pub/Sub.</li></ul>

Simplify your streaming pipelines with new Pub/Sub Single Message Transforms

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