N Brown, the owner of Simply Be and JD Williams fashion retailer, has agreed to a £191m takeover by Joshua Alliance, a member of its founding family.
Alliance, along with his family, will pay 40p in cash for each share of N Brown stock not already owned by them.
The announcement of the takeover caused N Brown's shares to rise by over 40%.
The Manchester-based online fashion specialist has struggled in the volatile economic conditions of the Covid pandemic, facing competition from new online rivals and increased delivery costs.