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Simply Be owner N Brown agrees £191m takeover by founding Alliance family member

  • N Brown, the owner of Simply Be and JD Williams fashion retailer, has agreed to a £191m takeover by Joshua Alliance, a member of its founding family.
  • Alliance, along with his family, will pay 40p in cash for each share of N Brown stock not already owned by them.
  • The announcement of the takeover caused N Brown's shares to rise by over 40%.
  • The Manchester-based online fashion specialist has struggled in the volatile economic conditions of the Covid pandemic, facing competition from new online rivals and increased delivery costs.

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