Product work benefits from integrated, messy, co-created partnerships grounded in shared ownership, open dialogue, and trust.Co-writing PRDs with engineers fosters shared vision, creativity, and builds emotional investment in the product.Putting engineers on user calls enhances empathy, leads to user-centric design, and improves product outcomes.Alignment sessions promote ownership among engineers, driving deeper engagement and collaboration.Embracing conflict constructively and addressing constraints openly leads to better decision-making and collaboration.Publicly celebrating engineers' contributions fosters a positive culture, recognition, and ownership.Encouraging engineers to share their ideas and involving them in product vision enhances creativity and ownership.Abandoning the traditional PM-to-engineer handoff model in favor of shared understanding and collaboration is crucial for success.True alignment in product development is based on trust, shared purpose, and genuine collaboration, not just following processes.Building software requires partnership, honesty, and a shift towards shared ownership to achieve shared success.