In a recent American Banker webinar, the focus was on smart banking and intelligent technologies defining customer experience and operations in the financial sector.
Banks need to prioritize agility, data-driven customer-centricity, and digital transformation to thrive in an evolving market.
Integrating communication systems, consolidating data, and focusing on data-driven personalization are key strategies for enhancing customer service and loyalty.
The session concluded with a call to focus on clean, consolidated data, building empowering engagement systems, and keeping the customer at the center to drive agility and success in the banking industry.