<ul><li>The European smartphone market experienced a 2% decline in overall sales in Q1 2025, with approximately 32% of sales being premium phones priced above €800.</li><li>Apple and Samsung emerged as the top winners, with Apple witnessing a 10% increase in total sales year-on-year and Samsung maintaining the highest market share of 37% in Europe.</li><li>Xiaomi secured the third position with a 16% market share, despite facing a 2% decline in sales due to weak demand for budget devices.</li><li>Google entered the top five in Europe for the first time, experiencing a remarkable 43% growth in the region, while analysts predict a 3% decline in sales for 2025 with a slight recovery of 1% in 2026.</li></ul>

Smartphone market in Europe slips 2%, premium phones on the rise

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