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Smartphone Shipment Growth Down By Half, Warns Counterpoint
- Counterpoint Research has revised down its 2025 global smartphone shipment growth forecast to 1.9 percent YoY from 4.2 percent YoY due to US tariffs impact.
- IDC Research had forecasted a 0.6 percent YoY growth in worldwide smartphone shipments for 2025, mentioning tariff volatility and economic challenges.
- North America and China are expected to see declines in smartphone shipment growth, with price increases due to tariffs affecting demand.
- Apple and Samsung may experience lower growth projections as cost increases are expected to be passed on to consumers.
- Huawei's growth outlook has been upgraded due to easing supply chain bottlenecks and sustained momentum from self-developed chips.
- Trump's tariff policies have led to challenges for companies like Apple, which sought to shift iPhone production to India to mitigate tariff impacts.
- Apple expects additional costs due to tariffs, with considerations for potential price increases in its autumn iPhone range.
- Trump suspended punitive tariffs against China and other countries for 90 days following global turmoil and rising consumer prices.
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