Snapchat has introduced a new standalone app for creating AR effects using generative AI-powered tools.
The new version of Lens Studio software allows users to easily create and publish AR lenses through text prompts and simple editing tools.
The app offers a wide range of face-altering and body-morphing effects thanks to generative AI, making it simpler for users to create their own personalized AR experiences.
The more accessible Lens Studio app could potentially open doors for more creators on Snapchat and compete with Meta for AR talent, as well as allow users to participate in the Lens Creator Rewards program.