Snowflake has announced that it will offer its SnowConvert self-serve offering free of charge to all users.
SnowConvert helps businesses move their data into Snowflake's data cloud ecosystem.
Snowflake aims to speed up businesses' migrations to the company's data cloud ecosystem.
The move will allow Snowflake to demonstrate the value of its solutions and further strengthen its market positioning against competitors including Databricks and Google BigQuery.
SnowConvert accurately converts source code and objects, saving time and resources for migrating businesses.
Experts report that using SnowConvert is saving businesses 60-70% of the costs incurred during conversion.
Nearly 1,500 enterprises have migrated their workloads to Snowflake over the past year.
Over 450 enterprises have used SnowConvert to convert over 2 billion lines of code and more than 46 million database objects.
The global market for platforms such as Snowflake is projected to grow at a CAGR of 9.5%, reaching $168.41bn by 2033.