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So We Do … Product
- Product delivery is critical and needs to be properly defined to be successful. We can’t simply build software and hope it meets the needs of the market.
- Product managers provide the necessary details to define how to deliver a product effectively. However, the balance between too brief and too much information must be considered to maintain flexibility and avoid frustrations.
- Good product definition provides a clearer direction of the product and sets a foundation for proper trade-offs when it comes to development and customer feedback.
- Product architecture, product vision, and critical user journey all work together to create a comprehensive and efficient plan for the development and implementation of a product.
- Product architecture gives the team an idea of what can be built, how it works, and how it functions in the market. It is best used with platform products that require uniformity and continuity to grow.
- Customer interviews are important to understanding the target market and creating a product that will solve customer problems. However, over-explaining the product can cause confusion and validation should be done with real-world cases without overwhelming the customer with details.
- Critical user journey is a system used to develop business and engineering processes, especially during times of limited resources. A good plan sets the foundation for trade-offs, prevents future confusion, and helps to maximize returns.
- Return on investment (ROI) is important in ensuring that we spend resources on tasks that are worth the effort. Web analysis, direct feedback, and forums are among the tools that help us evaluate ROI.
- New use cases and customers that nobody has thought about before may come up during the development process. Education around these new use cases and making small adjustments builds trust and will positively impact the market.
- Product design sets the foundation for a successful product. KPIs can be set to monitor progress and promote accountability, agilability, and a sense of achievement.
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