During Sony's Q4 2025 Earnings Conference Report, discussions arose about potentially passing on the cost of Trump tariffs to customers, including new PS5 owners.
Sony CFO Lin Tao and CEO Hiroki Totoki mentioned the impact of tariffs on product prices and shipment allocation, considering options like increasing prices for customers or changing manufacturing methods.
There are discussions about manufacturing Sony devices like PS5 in the US to avoid Trump tariffs, but it's mentioned that PS5 is already produced in various regions.
Prior to these discussions, Sony had already announced price increases for the PS5 in certain regions due to current situations, and the console is available worldwide.